Introducing Adora

Since the advent of the web, brands have used digital advertising to reach and influence customers. For companies today, it represents one of the most powerful tools to deliver content and drive consumer engagement, with spending that’s about to reach over a trillion dollars annually. Despite the continued increase in spending, the processes, technology, and tooling used to deliver digital advertising have largely remained the same over the past three decades. Worse, a larger and larger portion of those dollars have been flowing to a smaller number of platforms, to the detriment of the brands consumers love and the experiences they work hard to create.

At last, we have good news. Revolutionizing this process is the opportunity Adora is pursuing. As we entered 2024, several trends converged, allowing brands to finally reinvent how they do digital advertising for the first time in history. As you might expect one of the core advancements we can leverage is generative AI – but it’s not the only one. Our collective experience as a founding team compels us to capitalize on these trends to build a next-generation platform, now.

While we are intentionally vague about what we are building, this won’t be the case for long. We are thrilled to be pursuing this opportunity with the support of some of the most innovative digital marketers and consumer brands, so rest assured when we unveil the intellectual property and innovation behind Adora, it will be metal-tested in the real world.

This is possible thanks to significant financial support from exceptional investors. We are thrilled to share that our Seed financing was led by Village Global, whose backers include Reid Hoffman, Jeff Bezos, Mark Zuckerberg, Susan Wojcicki, Ken Chenault, and Eric Schmidt, among others. Engineering and AI leaders such as Ari Steinberg, Steve Guggenheimer, and Mike Hilton participated in the financing. We thank you all for your commitment and support of our mission.

We invite you to follow our progress by filling out our contact form, and if you know anyone that might be interested in joining this effort, we are looking for exceptionally motivated technologists to join our team and would love for you to share this message.