At Adora, we’re building the future of performance marketing – one that finally puts brands in control.
We’re a team of AI experts who built the performance marketing ecosystem from the ground up. We know how the deck is stacked against brands. And we built Adora because we believe marketers deserve better – better than black-box optimization algorithms and AI that’s built for everyone except you.
Adora is our vision for a performance marketing ecosystem that finally works for marketers. One that puts you in control with a data-driven, AI-first platform built for one brand – yours – so that you can finally unleash the power of your creativity at scale.
VALUES
Serve our customer first.
Our primary focus is on delivering exceptional value to our customers. We prioritize customer needs and strive to exceed their expectations in every interaction. This drives us to innovate and act with our customer's best interests in mind. Every decision, from product development to customer service, is made with a deep commitment to serving our customers, reinforcing that their success is tied to our own.
Where we are going, there are no roads.
At Adora, the future is forged by exploring the unknown and continuously innovating beyond conventional boundaries. We embody a commitment to future-forward thinking, where initiatives extend beyond immediate responsibilities to break new ground. It is our priority to iterate towards excellence and design scalable solutions that anticipate and adapt to the digital marketing landscape's ever-evolving needs.
Say what you'll do, do what you'll say.
Dependability and honesty are core to Adora's operations and relationships. We strive to be straightforward, setting clear expectations, and holding ourselves accountable. We are committed to getting things done efficiently and standing by our word, thereby fostering a culture of trust and accountability with our teammates and customers.
Selfless collaboration.
At Adora, we believe in putting the team above self, fostering a collaborative environment where everyone is committed to mutual success. We champion a team-first mindset, where transparency and trust are paramount. By embracing clear communication and responsible data stewardship, we ensure that privacy, security, and compliance are always prioritized. Our commitment to selflessness means we support each other, share credit, and work together to achieve common goals, creating a culture where collaboration and collective effort drive our success.
Make it happen.
Action is at the core of Adora's ethos. We encourage decisiveness and a proactive approach, ensuring that our ideas are not just conceived but also realized with vigor and precision. We make things happen quickly and efficiently, using our speed as a strategic advantage. We take initiative, overcome obstacles, and drive projects to completion, emphasizing the importance of execution in turning visions into reality.
Relentless innovation.
Flexibility and adaptability are critical in navigating the rapidly changing market environment. Adora values responsive innovation, allowing for agile strategy and operational pivots in response to new information. We emphasize continuous learning and proactive problem-solving and embrace challenges with creative solutions that ensure the company's and its customers' growth and success. We view every setback as an opportunity to learn and improve, cultivating a culture that thrives on resilience and relentless pursuit of innovation.
Seed financing was led by Village Global, whose backers include Reid Hoffman, Jeff Bezos, Mark Zuckerberg, Ken Chenault, and Eric Schmidt. Engineering and AI leaders Ari Steinberg, Steve Guggenheimer, and Mike Hilton also participated in the financing.
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