Introducing Adora

Since the advent of the web, brands have used digital advertising to reach and influence customers. For companies today, it represents one of the most powerful tools to deliver content and drive consumer engagement, with spending that’s about to reach over a trillion dollars annually. Despite the continued increase in spending, the processes, technology, and tooling used to deliver digital advertising have largely remained the same over the past three decades. Worse, a larger and larger portion of those dollars have been flowing to a smaller number of platforms, to the detriment of the brands consumers love and the experiences they work hard to create.